What does it really mean to be a purpose-driven organization?
And more importantly how do you prove it?
Organizations today are under increasing pressure to demonstrate value beyond profit, avoid harm to people and the planet and make decisions that align with a sustainable future. ISO 37011 is being developed to help organizations turn these expectations into action.
The UK public consultation for ISO 37011 is now open, giving stakeholders across industry, policy, civil society and academia the opportunity to review the draft and help shape its direction.
Why this matters now?
Expectations have changed and they’re still rising. Organizations are no longer judged solely on financial performance. They are expected to contribute to long-term wellbeing, protect the systems they depend on and act responsibly beyond compliance.
At the same time, global challenges, from climate change to social inequality, are exposing the limits of current approaches.
The question is no longer whether organizations should act, but how.
What is ISO 37011 and why is it different?
ISO 37011 is an emerging international standard, based on PAS 808, that provides guidance on becoming a purpose-driven organization.
It helps organizations define a clear purpose and embed it into governance, strategy and decision-making so that actions align with the long-term wellbeing of people and the planet. Unlike traditional approaches, it does not treat purpose as an add-on. It focuses on how value is created at the core of the organization.
This is not about adding purpose alongside business, it’s about reshaping how business is done.
The UK public consultation is now open
Your opportunity to contribute
The UK public consultation gives you the opportunity to review the draft ISO 37011 standard and submit your comments.
ISO 37011 is being developed through an international process, to ensure global relevance, practical applicability and balanced stakeholder input.
Review the draft ISO 37011 standard and submit your comments through the Standards Development Portal.
Share your broader feedback
You can also share your views through our public consultation survey. Your feedback will help shape the final version of the standard before its release.
The survey takes approximately 10–20 minutes to complete. If you have not read the draft standard, you can still take part, but you will need to read the Public Consultation Guidance before providing your feedback.
Outside the UK and wish to comment?
Please contact the National Standards Body of your country to participate. Find your National Standards Body here and request to comment on the ISO 37011 Draft International Standard (DIS).
Stay updated on ISO 37011
Register using the form on this page to receive updates on ISO 37011 as the standard progresses through its next stages, as well as related events, resources and information.
When completing the form, ensure you opt in to receive updates via email.
You can also join the conversation in our dedicated ISO 37011 LinkedIn Community.
Dive into the available resources to learn more
PAS 808 – Purpose-driven organizations for delivering sustainability
Download the document to explore the guidance behind PAS 808 and understand how purpose-driven organizations align decisions with long-term wellbeing.
ISO 37011 standard development page
Track the development of ISO 37011 and view updates on its lifecycle through the ISO standards platform.
